In today’s era, customer satisfaction is not good enough to retain your current client-base. You have to look for newer and better ways to surprise your existing customers and earn customer delight; and attract new ones by providing them with an out-of-the-box experience. How would you stand a chance in the whirlpool of big brands, cheaper options, and evolving technology?
Promotional product is the way to go! Promotional items can be used alone or can be integrated with other media to promote your brand. Any business, large or small, wants to stand out from the competition and be the first choice of their customers. This marketing trick works on the subconscious level and helps you build deep associations with your customers resulting in higher sales and happier customers.
Here is how the magic works…
Who doesn’t love freebies? However clichéd, freebies are always welcomed. This is a way to get your brand noticed. This will set you apart of the crowd and get you more and more customers. Also, freebies have their own novelty value. Giving gifts and freebies to people will improve your communication with your existing and future customers.
Using promotional product is a great way of staying on top of your customer’s mind even if you don’t use one of your products for promotion. If your promotional product is such that your target customers will use them regularly, your brand has a greater chance of lingering on the minds of your customers.
Research says that the waking human mind is highly influenced by the subconscious. By seeing the same logo or brand name, customers are more likely to choose a brand they are familiar with. Given a choice to choose between two equipotential brands, a consumer would prefer going with the one that they are aware of.
A study of business travelers at Dallas Fort Worth Airport revealed that 71 percent of business people reported having received a promotional product in the last 12 months. Of that group, 33.7 percent had the item on them and 76.1 percent could recall the advertiser’s name!
Billboards and advertisements via newspapers, magazines, radio, or television are expensive and time bound. A fifteen-second commercial would cost you a lot more and might lose its charm sooner over a coffee mug with a meaningful message which will kick start your customer’s day more gracefully and leave an impression for a long time.
People share stories, emotions, and most importantly – things. The recipients of the promotional products are more likely to share them. Sharing makes us feel good if your brand makes your existing or new customers feel good, why won’t they want to be associated with you?
It has been found that 62 percent of those who have received promotional gifts would give it away instead of throwing it away. Some brands have gone a step further and distributed two promotional products so their customers could keep one and share the other.
Business cards have their importance but a promotional product would serve as a business card which will be valued by the customer as a gesture of appreciation. Promotional products can be customized and instead of making its way to the customer’s card holder or wallet, it would subtly but significantly make an impression in their mind.
It might take years to build a reputation but building an image is instantaneous. Promotional products would say a lot about how you want the world to perceive you as a company.
Distributing promotional products for employee recognition programs or seminars would make an impact on the minds of the employees who would cherish this memory or gesture of goodwill. These employees would be happier working for you and would display the gifts with pride which would grab the attention of many others.
In traditional advertising, you cannot control how many people view your ads on the television or read them in the papers and magazines. You can only make approximate estimations.
Distributing promotional products in trade shows, conferences, seminars, etc. gives you a chance to meet and interact with a larger group of potential customers, in one place. This way you could be sure your future customers are now aware of your products and your brand. Plus, they’d have a gift from you that would also serve as a reminder!
The distribution of promotional products is a tiny investment for the enormous gains that your brand would reap in terms of expanding your customer base and boosting your sales. It’ll also create the WOW effect that you definitely want your brand to be associated with!