23 Jan

Calico Bags – Promoting Your Business In An Environmental and Eco-Friendly Way

Promotional bags with your brand image or company logo offer a great way to market and promote your products or corporate identity. They’re great for handing out giveaways at trade shows, conventions, conferences and events. Hand them out individually, or fill with t-shirts, caps, bumper stickers, key chains, pens, mugs and more for a stronger impression.

The Australasian Promotional Products Association (APPA) recently conducted some research to identify the worth of the Australian and New Zealand promotional merchandise industry. According to their findings, this industry has an AUD$1340m turnover in Australia. The effectiveness of promotional products was studied, and it demonstrated that 52% of recipients had a positive impression of the company after they received a promotional product.

Befriend the eco-friendly bags!

Plastic bags branded with company logos have been widely used for promotional purposes from a long time. However in recent times with lots of environmental awareness, its popularity is rapidly decreasing. Customers now know how it litters our land and clogs our water bodies. These disposable bags are quickly discarded after a single use and add to the large amounts of waste that we humans produce regularly.

That’s why more and more people opt for eco-friendly options instead of plastic. One such alternative to plastic bags is calico bags. These bags are washable and reusable, so they don’t get tossed in the trash like plastic after a single use. They also don’t negatively affect the environment. Calico bags are stylish, versatile and perfect for grocery shopping, holding books, and carrying daily essentials.

Calico bags as a promotional product…

Keeping this in mind, a lot of companies are choosing calico bags to promote their identity or products. If you are wondering why calico is a better choice to promote your business, then here are a few reasons:

  • These high-quality cotton bags are strong and durable, giving your target audience something they will use for a long time. And every time they carry their reliable calico bag, they’ll remember your company. This increases your brand’s visibility.
  • Your choice in calico reflects your company’s effort towards supporting the environment and promoting a healthy clean earth. It’s biodegradable, and perfect for an environmentally conscious shopper who won’t use a plastic bag.
  • They won’t be disposed off immediately like plastic bags. Customers can wash and use their calico bags repeatedly for a really long time, leading to longer lasting promos, better marketing results and increased brand awareness.
  • The natural white calico fabric looks great just plain, and also provides a wonderful background for logos and artwork. You can showcase your company identity in style with personalized calico totes.

Now that you know why you should use these fun, functional and reusable calico bags, we’re sure you would choose cotton calico totes for your next promotional event or trade show. We at Mad Dog Promotions understand your need for manufactured merchandise that reflects your brand voice yet stays true to the environment.

Choose from our flexible range of customization bags as well as apparel, drink bottles, mugs and other promotional products, to experience superior marketing results and a quick turnaround time !