Club Merch That Pays for Itself: A Treasurer’s Guide

Well planned club merchandise can generate consistent revenue, reduce reliance on fundraising events and even cover its own production costs. When designed and managed correctly, club merch becomes a low-risk income stream rather than an expense.

Introduction

For many club treasurers, merchandise feels risky. Upfront costs, leftover stock and uncertain demand can make merch look more like a liability than a revenue stream.

But when merch is planned strategically — with the right products, pricing and ordering systems — it can fund itself and contribute meaningfully to a club’s bottom line.

This guide breaks down how clubs can run merch like a mini business, minimise financial risk and turn apparel and accessories into reliable income.

Why Club Merch Often Fails (And It’s Not Your Fault)

• Ordering too much stock upfront
• Choosing products members don’t actually want
• Poor sizing or quality issues
• No clear pricing or margin strategy

Merch fails when it’s treated as an afterthought rather than a system.

What “Merch That Pays for Itself” Actually Means

• Covers production costs through sales
• Generates surplus revenue
• Requires minimal admin time
• Doesn’t leave you stuck with unsold stock

The goal isn’t just breaking even — it’s predictable, repeatable returns.

How Successful Clubs Structure Their Merch Programs

Start With Demand, Not Assumptions

• Poll members or teams first
• Take expressions of interest
• Use pre-orders to confirm numbers

Choose High-Utility Items

• Hoodies
• Caps
• Training shirts
• Supporter tees

If it gets worn weekly, it sells.

Build Margin Into Pricing

• Cover costs
• Include a profit buffer
• Still feel good value to members

Low-Risk Merch Models Treasurers Love

• Pre-order only runs
• Small batch testing before scaling
• On-demand reorders for new members
• Supporter ranges separate from player kits

Club Merch vs Traditional Fundraising

Method	Effort Required	Risk	Revenue Longevity
Raffles	High	Low	One-off
Sausage Sizzles	High	Low	One-off
Club Merch	Medium	Low–Medium	Ongoing

How Merch Strengthens the Club Beyond Revenue

• Builds pride and belonging
• Promotes the club publicly
• Increases sponsor visibility
• Improves player and member retention

How to Avoid Leftover Stock (Treasurer-Proof Tips)

• Use size forms and digital ordering
• Avoid “just in case” quantities
• Run limited drops
• Choose suppliers with small reorders

Why the Right Supplier Matters

• Demand forecasting
• Reorder management
• Margin-friendly pricing
• Logistics support

Why Clubs Choose Colour Up for Revenue-Positive Merch

• No forced minimums
• Pre-order friendly systems
• Durable, wearable products
• Consistent reordering
• Designs people actually want to wear

Frequently Asked Questions

Can merch really generate profit for small clubs?
Yes. Even modest clubs can generate surplus with pre-orders and the right mix.

How much margin should clubs aim for?
Typically 20–40% depending on product.

What’s the safest first merch item?
Hoodies or tees.

What if membership changes mid-season?
On-demand reorders solve this.

Final Thoughts

Club merch doesn’t need to drain the budget. With smart planning and low-risk models, merch can fund itself — and then some.

Want a merch plan that makes financial sense for your club? Talk to Colour Up about a low-risk merch setup.

Mad Dog Promotions
Merch That Works as Hard as Your Club