Five Proven Strategies to Attract More Plumbing Customers

The plumbing industry is competitive. While word-of-mouth referrals still matter, relying solely on them is no longer enough.

Today’s plumbing businesses need a multi-channel approach to stand out, earn trust, and win new customers consistently.

Whether you’re a solo operator or managing a growing team, here are five proven strategies to help you bring in more customers—confidently and consistently.

1. Deliver Outstanding Service and Ask for Referrals

Customer service is your strongest growth engine. Be on time, communicate clearly, do great work, and leave the place cleaner than you found it.

Then, ask for a referral. Give customers magnets, business cards, or a referral discount—they’ll remember you.

Also, consider partnering with local plumbers for overflow jobs. Collaboration brings in more leads than competition.

2. Build a Local SEO-Optimised Website

Over 65% of people search online before hiring a tradie. If your website is slow or outdated, they’ll bounce.

• Dedicated service pages (e.g. hot water repairs, emergency plumbing)
• Suburb-based keywords like “[Your Suburb] plumber”
• Verified Google Business Profile
• Google reviews & testimonials

Your website builds trust before you even speak to a customer.

3. Use Social Media to Stay Top-of-Mind

Post regularly. Behind-the-scenes videos, before-after shots, or seasonal offers go a long way.

Facebook and Instagram help you stay visible in your area. Even better, paid ads can target specific suburbs or job types.

Pro tip: Reply fast. A quick DM response often lands the job.

4. Get Listed on Lead Platforms

Sites like Hipages, Oneflare and ServiceSeeking help customers find you fast.

Fill out your profile completely. Add quality photos, clear services, and testimonials. Respond quickly when leads come in—the fastest plumber usually wins, not the cheapest.

5. Use Branded Promotional Products

Branded items keep you top-of-mind: fridge magnets, stubby holders, tool bags or custom tape measures.

Hand them out with thank-you kits or at job sites. They’re not freebies—they’re subtle, effective advertising.

Final Thought: You Need to Show Up

Plumbing is personal. People let you into their homes. So they need to trust you—and find you easily.

Be where your customers are, show your work proudly, and make your name one they remember (and refer).

Mad Dog Promotions
Branding with bite. Results without the fluff.