Blogs
How to Launch a Brewery Merch Line (Without Stuffing It Up)
If your brewery isn’t selling merch, you’re basically pouring money down the drain.
A killer merch line isn’t just a side hustle—it’s a revenue stream, a loyalty booster, and free advertising.
Here’s your step-by-step guide to launching merch that actually sells (and doesn’t stress you out).
Step 1: Know WHY You’re Selling Merch
- Extra Cash: Every hoodie sold is another pint poured.
- Cult Following: Fans rep your gear and become brand ambassadors.
- Free Marketing: Your logo on a cap = a walking billboard.
- Buzz Builder: Use exclusive merch for events and beer fests.
Mad Dog Tip: Your merch goals—sales, hype, rewards—should shape your strategy.
Step 2: Pick the Right Products (No Cheap Junk)
- Function First: Stubby holders, pint glasses, caps, hoodies, and work shirts.
- Start Small: Choose 2–3 solid items first.
- Hype with Limited Editions: Scarcity sells—drop seasonal releases.
Start with a small run. If it sells out, double down next time.
Step 3: Design Merch That Doesn’t Suck
- On-Brand: Match your brewery's vibe—surf, retro, rugged, etc.
- Wear-Worthy Slogans: Like "Hops & Dreams", "Beer First, Questions Later", or "Quality Control – One Pint at a Time".
- Solid Quality: Don’t skimp. Cheap tees = cheap perception.
Work with a merch partner who gets branding and quality.
Step 4: Price Smart (Without Scaring Off Your Customers)
- Cover Costs: Don’t forget production, design, and delivery.
- Include Margin: Aim for 50%+ markup.
- Bundle Up: Offer packages (e.g., tee + stubby holder).
Example Pricing:
• Stubby Holders: $8–$12
• T-Shirts: $30–$40
• Hoodies: $65–$80
• Stubby Holders: $8–$12
• T-Shirts: $30–$40
• Hoodies: $65–$80
Move slow stock with “Buy a tee, get a free stubby holder” promos.
Step 5: Promote Like a Legend (Without Feeling Salesy)
- Social Media: Show BTS content, fan photos, and countdowns for new drops.
- In-House Visibility: Display merch at your bar, offer pint discounts, and host merch launch parties.
- Online Store: Use Shopify or add a merch page to your site.
Use your email newsletter to promote merch—it hits your biggest fans.
Step 6: Avoid These Common Brewery Merch Fails
- ? Skimping on quality.
- ? Ordering too much too soon.
- ? Boring, forgettable designs.
Step 7: Track What Works & Keep It Fresh
- Watch Sales Data: What sizes and items move quickest?
- Listen to Fans: Ask them what they want to see next.
- Drop New Designs: Seasonal merch keeps excitement high.
Use profits from top sellers to create buzz-worthy limited editions.
Need a Hand? Let’s Make Merch Magic.
Want killer merch without the headache? Hit up Mad Dog Promotions. We’ll help you brew up a line that sells.
? Email us • ? Branding with Bite • ? Merch with Muscle
Follow Us & Share
Share via Email