Top 10 Branded Merch Items for Car Dealerships in 2025

Because your logo belongs in more than just the rear window.

Whether you’re running a local showroom or managing a nationwide franchise, great merch can do more than turn heads—it can build loyalty, boost visibility, and leave a lasting impression.

Here are the 10 branded merch items every car dealership should consider in 2025. These are proven winners in the Australian market, designed to be functional, memorable, and on-brand.

1. Custom Keyrings

It’s the one thing every customer takes with them. Add your logo to a tyre tread, number plate, or bottle-opener keyring to ensure your brand stays close by.
• Essential. Everyday. Eye-catching.

2. Premium Travel Mugs

Think handover kits, service lounge gifts, or referral thank-yous. Stainless or bamboo finishes elevate the feel while keeping your logo front and centre.
• Reusable. Respectable. Brandable.

3. Stubby Holders

Perfect for track days, showroom promotions, or post-service gifts. Lightweight, low-cost, and always well received.
• Custom print. Long-lasting. Always appreciated.

4. Polishing Cloths

A clever glovebox addition. Branded microfibre cloths help keep dashboards and screens dust-free—subtle, but brilliant branding.
• Useful = kept. Not binned.

5. Car Tidy Kits

Include tissues, wipes, or phone holders in a branded pack. It’s an easy way to show care—and stay top of mind.
• Add value. Look pro. Be remembered.

6. Air Fresheners

Custom shape and scent. Yes please. Air fresheners hang around (literally) long after a test drive or event.
• Easy, fun and widely used.

7. USB Car Chargers

A high-use item that’s ideal for giveaways, lounge areas, or new driver packs. Your logo’s right there, every time the phone needs a boost.
• Maximum impressions. Great utility.

8. Branded Umbrellas

Premium, practical, and perfect for corporate feel. These make excellent event prizes or rainy-day handover gear.
• Corporate feel. Excellent longevity.

9. Cooler Bags & Duffels

Level up your loyalty or referral programs. These are ideal for VIP buyers and can easily be co-branded for partnerships.
• Great for top-tier buyers or referral rewards.

10. Apparel (Polos, Caps, Hoodies)

Branded clothing builds team identity and expands your reach. Whether it’s sublimated polos or embroidered caps, we make it easy to look the part.
• Sharp look. Great margins. Strong branding.

Want to Build Your First Merch Pack?

We make it easy. Send us your logo and we’ll mock up a delivery kit, client gift pack, or staff capsule, completely obligation FREE.

Hope there was at least one takeaway for you there.

Got a topic suggestion or a question about gear, drop us an email.

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Mad Dog Promotions — Built to impress, designed to last.