31 Oct

How to use promotional products to market your business?

If you’re reading this article, we assume that you already know how effective promotional products could be for marketing and branding of your business. If some of you are still thinking whether or not you should use it as one of your marketing strategies, let’s quickly tell you why you should just go for it.

  • They promote your business. Well, that goes without saying, right?
  • They cost less
  • Your potential customers will be obligated to reciprocate your act of giving. Mostly, by doing business with you
  • Your brand gets wider exposure
  • You attract new customers/clients

These are some of the reasons why promotional products are still one of the most ubiquitous advertising strategies adopted by businesses across the world. So, if you’ve not being using it yet, you’re missing out on a lot of sales and revenue. It’s time you start employing this cost-effective strategy and see the results yourself!

But the question is how do you go about it? Well, it’s actually simpler than it sounds. You can easily come with up with promotional products that speak to your potential customers and clients about your brand and business. We’ll show you exactly how.

Deciding the products

You could use any product for your promotion. There is no “right” promotional product. However, it would still be a good idea to spend some time to come up with the best product(s) that’ll fast-track your brand promotion. So, here are a few things you should consider when selecting your promotional products.

Your business – What type of business your company is into, plays a major role in deciding what product you should use for promotion. These products should be used by your existing or potential customers. So, if you’re into manufacturing computer parts, a mouse pad or even an optical mouse would be a great promotional gift, depending on your budget, of course.

They should be commonly used – A good promotional product would be the one that’s used by most people in their everyday life, such as pens, notepads, water bottles, shopping bags, coffee mugs, apparel, etc.

They should be right in front of you – Make sure your promotional products are visible to their users for a long time. For example, a water bottle kept on a desk with your company logo, would be great for promoting your business. That way, more number of people could see it, leading to a wider outreach of your brand.

Long-term use – You do not want your clients or customers to forget you too soon, right? So, make sure you select the products that have longer shelf-life. Avoid using food items and cosmetics for promotion.

Manufacturing the products

Now, that you’ve decided what product(s) you want to use, you can move to the next step of the process, manufacturing. Let’s discuss the different stages.


First of all, analyse your budget. Budget is an important consideration when you set out to market and advertise using products. There are production as well as distribution costs involved. But, even with a small budget, you could end up with some fantastic results provided you select the right products. Stationery such as notepads, pencils, and pens, do not really cost much, especially when manufactured in bulk.

If you’re a small business, start small. Manufacture a few different products in small numbers. Once, you get to know which products are well-received by the users, you can safely go for large-scale manufacturing of those products. This is a good way to minimize the financial risks.


Some products might serve you better if you personalize them to suit the users. One idea would be to manufacture t-shirts with different letters of the alphabet so a user could select the one with their initial on it. Some other examples include coffee mugs with zodiac signs, pens with the names printed, and so on.

Personalization goes a long way in showing your customers that you care for their needs. They’ll love you for that and happily flaunt your products. Isn’t that what you wanted?

Make your products cool

Remember what McDonald’s did with the Minions movie set toys? People went crazy over them. They wanted to collect every toy available and didn’t mind paying for their Happy Meals!

If you put some creativity and thought behind the products to use for promotion, people will be willing to not only use them but also collect them. Whether you use, Superhero t-shirts or fantastic quotes on the coffee mugs, just remember to keep it cool!

Distributing your promotional products

Your products are ready and waiting to be distributed. Here are some of the ways you could employ to distribute your products:

  • Send them as gifts to your existing or potential new customers. Get their mailing address from different sources and ship the products to them.
  • Distribute them on a trade show or an open day. This is not only a great way of attracting more people to your counter but also to rely on them to spread the word to others. It works as a fantastic advertising strategy and creates awareness about your brand.
  • Give them away on conferences and seminars. Look for conferences that are related to your product and use them as the platform to distribute your promotional products to your target customers.

That’s really all you to do to promote your business through various products. A powerful word in the world of marketing is “Free”. Do not ever underestimate its power and make the most of it to grow your business!