What Are the Best Promotional Products for Car Dealerships in 2025?

If you're running a car dealership in 2025, one thing is clear: generic merch doesn’t cut it anymore.

Customers expect a slick experience and that includes the little extras they take home (or see on your team). Whether you're looking to build a strong team image, offer memorable giveaways, or make your next event pop, the right promotional products do more than just carry your logo. They carry your brand.

This post breaks down the most effective branded products for dealerships in 2025, specifically for the Australian market. We’ll explore what’s working now, why it matters and what to stock up on next.

What Are Promotional Products for Car Dealerships?

Promotional products are branded items, usually printed with your logo or messaging, that are used to build awareness, loyalty and trust. For dealerships, these range from practical car accessories to staff uniforms to clever giveaways that keep your brand visible long after a visit.

Think of them as quiet marketers: useful, appreciated and ever-present.

In 2025, the best products for car dealerships aren’t just cheap fillers. They're value-packed items that align with your brand and actually serve a purpose. Let’s take a look at what’s working best.

Why Branded Products Still Work in 2025

Promotional products are one of the few marketing tactics people actually like. Here’s why they work so well for car dealerships:

• They’re useful. Useful = kept. Not binned.
• They drive impressions. A mug or keyring can generate hundreds of views a month.
• They add value to the buying experience. A well-placed gift can turn a standard handover into a memorable one.
• They build brand consistency. Staff uniforms and matching accessories instantly level-up your dealership’s professionalism.

In short? They’re low-cost, high-impact brand builders.

Top Promotional Products for Car Dealerships in 2025

Here are the best picks, prioritised by what matters most to dealers: team branding, customer giveaways and event impact.

1. Apparel (Polos, Caps, Hoodies)
   Your team is your brand in motion. Branded polos, hoodies and caps give your crew a sharp, unified look whether they’re on the floor or off-site. Maddog Print offers in-house sublimation or embroidery for a totally custom finish.
   ? Sharp look. Great margins. Strong branding.
2. Custom Keyrings
   The one thing your customer is guaranteed to carry? Their keys. Add your logo to a tyre tread, number plate, or bottle-opener keyring.
   ? Essential. Everyday. Eye-catching.
3. Premium Travel Mugs
   Whether it's for your handover kits or service lounge, branded mugs (bamboo, stainless, or double-walled) show you’ve thought beyond the basics.
   ? Reusable. Respectable. Brandable.
4. Stubby Holders
   Perfect for service thank-yous, track events, or giveaways at open days. They’re light, easy to brand and stick around far longer than flyers.
   ? Custom print. Long-lasting. Always appreciated.
5. Polishing Cloths
   A subtle but clever addition to glovebox kits or new car packs. Branded microfibre cloths = high perceived value, minimal cost.
   ? Useful = kept. Not binned.
6. Car Tidy Kits
   Include essentials like wipes, tissues, phone mounts and mini tools. Great for handover packs or loyalty gifts.
   ? Add value. Look pro. Be remembered.
7. Air Fresheners
   Custom shape + your signature scent = your brand literally hanging around. Bonus: they’re fun and easy to mass produce.
   ? Easy, fun and widely used.
8. USB Car Chargers
   Super practical and often borrowed, meaning they spread your brand even further. Ideal for service lounges or test drive thank-yous.
   ? Maximum impressions. Great utility.
9. Branded Umbrellas
   A high-perceived-value item that screams ‘premium’. Great for handovers on rainy days or as giveaways at VIP events.
   ? Corporate feel. Excellent longevity.
10. Cooler Bags & Duffels
    Great for loyalty programs, top-tier buyer bonuses, or even co-branded campaigns with other local businesses.
    ? Perfect for corporate gifts or high-end handovers.

Tailoring Your Promo Mix for Maximum Impact

Here’s how to use these products strategically:

• For staff branding: Invest in high-quality apparel. Your team should feel (and look) like brand ambassadors.
• For customer giveaways: Choose functional, low-cost items that stay visible, like air fresheners, keyrings and polishing cloths.
• For events or track days: Go for bigger-impact items like umbrellas, stubby holders and branded coolers.

And always make sure the product reflects your dealership's personality, whether it’s sleek and modern or rugged and outdoorsy.

Final Word: Think Useful, Not Just Cheap

In 2025, car dealership merch is less about slapping your logo on anything and more about choosing products people actually want to use. When your branding adds value, not clutter, it sticks. So if you're planning your next campaign, event, or loyalty push, start with products that do more than just promote. Start with merch that connects. We’ve covered a lot in this post, so we hope something resonates with you.

Branding With Bite
Mad Dod Promotions